DSC complies with GDPR by providing the following rights for individuals: ... they can do so by contacting the Data Controller. There are, however, new responsibilities being placed on businesses to ensure responsible use of people’s personal data. If you have been previously messaging your customers then you do not necessarily have to re-request their permission. Contrary to popular belief, the EU GDPR (General Data Protection Regulation) does not require businesses to obtain consent from people before using their personal information for business purposes. Article 13 refers to information that you must provide when you collect personal data directly from data subjects. Implementing all the necessary changes to stay compliant with GDPR isn’t an easy thing. ... You must be confident the recipient of any cold referral email is complicit, or you are breaching the GDPR. Newsletter mailings and e-mail marketing are a fixed part of the online marketing universe. The basics of GDPR. If you plan on keeping the business of this precious 20%, it is critical you take a personal approach to seek their consent. just need to take action if they object. I’ve found Pareto’s principle very often rings true – around 80% of your business often comes from just 20% of your customers. You can continue email marketing to your customers. This effectively means that GDPR defers to the existing Data Protection Act in respect of B2B, with the principal requirements being to identify yourself as the sender and to provide a clear and easy way for the recipient to opt-out. We’re concerned here with a specific requirement of GDPR: you must have a lawful basis in order to process personal data. ... #5. You must check the information provided on any existing notice to make sure you’re telling your customers exactly what their data is being used for. The handling of any personal data should always be taken seriously, especially as GDPR brings with it significant consequences for non-compliance, including fines of up to €20 million or 4% of a company’s global turnover. If you’re not already compliant, you have bigger problems. Existing consents will only be acceptable under the GDPR if they meet these new, stricter requirements. through social networks). therefore can email them without consent, as they are existing customers. Basically, the principle that processing is prohibited but subject to the possibility of authorisation also applies to the personal data which is used to send e-mails. #4. Introducing Yourself to an Existing Customer. The existing guidance makes it clear that it’s not enough only to claim that your organization needs to process the data. You can establish that there is a legitimate interest due to similarity with your existing customers. Is that correct? If you’re currently compliant with the law, you’re on the path to GDPR compliance but there are some additional things you must do. Necessity test. Existing customers are not only more likely to buy, but they also spend on average 31% more than new ones. GDPR is a good thing for these companies in some ways since it encourages regular client contact – even to those perfect customers who never raise any queries or service calls – but it is going to require a dedication of time and effort in order to achieve compliance in this respect. Ultimately as with the existing DPA 2018 it is our customers’ responsibility as data controller (data controller refers to the person or people who determine the purpose (why) and means (how) of the processing of personal data) of their contact database to ensure they are compliant with GDPR. Marketing Communications Tableau collects personal information for marketing purposes only pursuant to GDPR and other local laws. When the General Data Protection Regulation (GDPR) comes into force on 25 May 2018, it will affect all areas of your business. However, one area to especially be aware of is marketing. In contacting anyone, individual or business, this is the critical step to ensure compliance when sending your own email campaigns in-house. My question is am I able to email these customers advising the new website is up and running under GDPR. So, the GDPR doesn’t put an end to using B2B data for outbound sales. Further guidance is * With existing customers, provided there was an opportunity to opt-in to marketing information, you can market future products to them on the basis of your existing relationship. Contrary to popular belief, it is still legal and effective to send businesses sales emails now the GDPR is enforceable. You must check each existing call-off from a CCS commercial agreement that is in place beyond 25 May 2018 and which will involve processing personal data, to ensure it is compliant with the GDPR. Added to this, post GDPR consumers expect value for their data, in the form of personalisation. It does mean that you need to ensure you’re emailing the right people, with a message they will be interested in hearing. The GDPR brings in special protections for dealing with the personal data of children if information society services are offered directly to children (e.g. The existing customers will be specifically excluded from the lookalike list. Using the no default choice approach to getting consent is also appropriate for marketing to people in Canada, as the requirement exists for explicit consent in CASL. The first of the eight rights lies in Articles 13 and 14 of the GDPR. Contacting a Newsletter Subscriber. 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