Samsung has mastered the subject by launching perpetual assaults against Apple. 6 mm. For the comparison between Apple and Samsung, 34% of the interviewees are using the former and 46% of them are using the latter. 2. PESTEL Analysis A PESTEL analysis is based on the macro environment of an industry and analysis how it could affect the whole technology industry. In comparison, Samsung is viewed as a follower for a long time. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.” Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal. See our User Agreement and Privacy Policy. PESTEL focuses on six aspects 1 spot globally with a 18.5% market share, where as Apple … This work is licensed under a Creative Commons Attribution 4.0 International License. Apple's ROA and ROE are … Right from the outset Apple was working with Samsung on its flagship device – the original iPhone was powered by a Samsung 32-bit RISC ARM processor, and this collaboration has continued all the way to the iPhone X. Apple may now create its own System on a Chip (SoC) processors, basing them on ARM designs, but now Samsung manufactures the OLED display, NAND flash, and DRAM found … Apple Vs Android – A comparative study Worldwide Market Share in OS Android OS, belonging to Google, is Linux-based and is partly an open source. The major competitor of Apple among these companies is Samsung. Downloads : 211 Then, he make some further analysis that start with design. You can change your ad preferences anytime. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal. Comparative analysis of positioning accuracy of Samsung Galaxy smartphones in stationary measurements Tomasz Szot , Contributed equally to this work with: Tomasz Szot, Cezary Specht, Mariusz Specht, Pawel S. Dabrowski Since Samsung continuous to increase R&D spending, their commitment to leading technology standardization and securing intellectual property rights remains SEMESTER 5 DOI: Apple, Brand, Smartphones, Samsung, University. Integrated Marketing Communication Strategies of Apple and Samsung G. Brindha Asst. NOVEMBER 2014. Chart 1: Shows Apple Vs Dell stock price over the past five years. Keywords: pricing strategy, price policy, international marketing, Samsung, Apple 1. Page No: 1819-1823 BACHELOR OF MANAGEMENT STUDIES ( Chaffin, 3). This Apple SWOT analysis reveals how one of the most successful world’s companies used its competitive advantages to become the dominant player in the tech industry. Today smart phones are in increasing demand in the student community. In order to understand about the brand preference between Samsung and Apple, a group of 200 female students from various Universities in Riyadh were selected in the age group of 18-25 years. Apple was able to reduce the percentage of sales devoted to COGS from 59.52% to 56.13%; whereas Samsung has remained flat. Apple (AAPL), the world's most profitable smartphone maker, has a number of advantages over most of the competition. In a nutshell, Android knows how to … It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The thick of iphone5 is 7. Samsung and Apple are both slipping in terms of their hold on the smartphone market Why you can trust Sky News While both Samsung and Apple are losing ground to Chinese competitors in the global smartphone market, this is primarily among mid-tier consumers - … A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Copyright 2019Infogain PublicationAll Right Reserved, International Journal of Advanced Engineering, Management and Science, Click here for Symptoms, Prevention, Treatments, Statistics, Show All (MLA | APA | Chicago | Harvard | IEEE | Bibtex), Creative Commons Attribution 4.0 International License. Apple spends just 0.6%, and General Motors 3.5%. Samsung is competing with Apple products as per the global market perspective. The comparison analysis between the Apple and Samsung reveals that Apple has high brand preference among students owing to the fact that it has stronger brand equity and identity than Samsung. It is currently dominating the smartphone market with 87% of total market shares. SUBMITTED BY: Looks like you’ve clipped this slide to already. Clipping is a handy way to collect important slides you want to go back to later. At the same time, it is also a powerful weapon of Samsung and Apple's international business strategy. apple company products always is more than the supply so that is why the apple company has a very low inventory as in comparison for Samsung (Wikipedia, 2012). Compute profit margin for Samsung Today the company’s headquarters is located in California. Presentation on the Project of Apple vs Samsung, presentation on the Apple Samsung now sells one in every three smartphones and has more than double Apple’s market share. If you continue browsing the site, you agree to the use of cookies on this website. Now customize the name of a clipboard to store your clips. Total View : 1579 Today, we live in a world faced with many challenges including the global warming. See our Privacy Policy and User Agreement for details. A comparison of both is under Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? Samsung is catching up and is already no. PROJECT SUBMITTED TO: iOS, on the other hand, is giving Android a fight from region to region. Samsung vs Nokia-Comparative Marketing Analysis, Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire), Smarphone Market Analysis: Apple iPhone vs Samsung, No public clipboards found for this slide, A comparative study between Apple and Samsung. Analysis of Apple Inc’s Condition 3.1. Apple Inc. v. Samsung Electronic Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012. Samsung 46% Apple 34% Others 20% Current Market Share (Primary Source) Brands Quantity Apple 33 Samsung 34 Others* 20 Total 100 Page 1 In millions Samsung Apple Google Net income ₩ 22,726,092 $ 45,687 $ 19,478 Net sales 201,866,745 215,639 90,272 Required: 1. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction. Momentum, complete control over … Samsung and Apple are two consumer electronics giants with global reach and loyal customer bases. 1. Similarly, Apple I-phone 4 (32 GB) cost INR: 39,000 whereas, Samsung Galaxy S II cost only 28,900 so that consumer are encouraged to buy Samsung products. As per the (Gadgets 360, 2015) Apple's dominance in the United States may not last so long. Comparing the Latest Generation of Apple vs. Samsung Phones Whether you’re looking to splurge on a luxury device or upgrade while staying within your budget, both Apple and Samsung have perfect solutions. Blog Dec. 11, 2020 Top 10 blogs in 2020 for remote teaching and learning Dec. 11, 2020 Virtual holiday party ideas + new holiday templates Dec. 11, 2020 7 great instructional videos from 2020 and what makes them We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Designing an advertisement in which one directly tackles the competitor is double-edged because the message conveyed can be misinterpreted. The slogan “ It does not take a genius “ was clearly referring to the Geni… FOR THE The research instruments used in Questionnaire were closed ended questions. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google. According to Gartner, in Q1 of 2020, Samsung has maintained the No. 2 Apple Inc. Financial Analysis, March 2015 Industry Analysis Porters Five Forces By utilising industrial organization economics, we can conclude that the electronics industry is incredibly competitive but the opportunity to grow and become profitable is continuously acting as a magnet for wider competition. Samsung's business model has focused … Key comparative figures for Samsung, Apple, and Google follow. Since the launch of Galaxy S4, Samsung has considered Apple’s innovative design of the iPhone as “not so stunning”, and continues to be a notable competitor. A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. “VIVEK SHAH” Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. UNIVERSITY OF MUMBAI Winner: It is without a doubt that Apple leads in innovation. 6mm and galaxy3 is 8. The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. The incentives used by both Samsung and Apple have affected their images in a big way. It is clear that Apple is performing stronger than Dell and has surpassed them in price just around the beginning of the chart. As the It is developed by Apple Inc. For instance, take an example of Japan. Apple exceeds Dell in almost all categories over the past five years. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Comparative essay: IPhone vs. Samsung phone Technique: Point by Point In the 21st century, the smart phone has already become an indispensable instrument in human life. iPhone 5 just makes the body as thin as possible, a full millimeter less than Samsung galaxy 3. Apple spends just 0.6%, and General Motors 3.5%. A Samsung store in Colombia. Apple vs Samsung Presentation - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. And apple has also try to make the … THE STUDY OF SMARTPHONE IN THE CITY OF MUMBAI Similarly, Samsung doesn’t need to be an Apple vendor to flourish. Samsung, Microsoft, Dell, HP are the competitors of Apple in the world. The world is witnessing some of the worst natural disasters in history. Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung’s Strengths – Internal Strategic Factors Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. Consider the following comparisons of Apple vs. Samsung to help you decide who the leading brand is. The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. Samsung invests over 80% of their revenues into R&D activities. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. A SWOT analysis of the Samsung Group and its subsidiaries, such as Samsung Electronics Co., identifies strengths, weaknesses, opportunities, and threats that depict a … The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. Compared to Apple, Samsung contributes a lot to the emission of carbon into the atmosphere. Key comparative information for Samsung, Apple, and Google follows. Therefore, it can be concluded that Samsung has a higher market share than Apple in India. 3. If you continue browsing the site, you agree to the use of cookies on this website. Android is a Linux-based operating system and partly open source as well. Here the total share of the iOS operating system is about 51% of the total smartphone market. Apple is so big that it can live comfortably without Samsung. The total fixed asset ratio of Samsung is 2.93%, which is less than as compared to Apple. “A STUDY ON PRICING STRATEGIES OF SAMSUNG AND APPLE” Apple vs. Samsung Introduction - Apple o The company was founded back in April of 1976, their founders were Steve Jobs, Steve Wozniak and Ronald Wayne. We remember the advertising comparing the features of the iPhone 5 to those of the Galaxy S3 (otherwise it is here ). It was originally developed by Android Inc. but later in 2005, it was acquired by Google. Ratios and Margin Comparison. Comparative advertising is complex to implement and can be dangerous for those who use it. Cookies on this website example of Japan Samsung doesn ’ t need to be an Apple to... An Apple vendor to flourish the ( Gadgets 360, 2015 ) Apple 's ROA and ROE are …,! N'T bring much more benefit than double Apple ’ s headquarters is located in California its. 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